After spring and leading into summer, many businesses experience a “Summer Slump”. It’s that time of year when vendors and employees take much needed time off and business may slow a little. While sales may slow at this time of year, business owners can capitalize on this relatively quiet time by introducing a new marketing strategy, social media campaign, event, product, or by launching a retargeting campaign.
Don’t be leery of a slower period! A slower season gives you time to regroup, plan, and experiment with creative strategies.
Some ideas include:
1. Hold An Open House or Social Event
If sales are slow for you, host a fun event at your business. Bring customers back in with an open house that shows off a new product or service, rewards visitors with a freebie, or provides refreshments, and social networking opportunities for you and your customers alike.
2. Engage Social Media Users
Solicit reviews and feedback by emailing your client list, as well as posting to your social media channels, and encourage them to write you a review in exchange for a coupon to your business, or a freebie. Social media contests are also a popular way to re-engage your followers and attract new ones. You don’t have to limit social media contests to “like this post to be entered” campaigns; encouraging your clients to submit photos of how they use your product, or asking them to write why they would love to win what you are offering helps grow your brand’s story.
3. Retarget Audiences
Retargeting, or remarketing, reminds people who have previously showed interest in your business or product to give you another look. Most first-time website visits do not result in a sale for a variety of reasons. The visitor may have gotten distracted, or was on the fence about a purchase and forgot where they saw your product. You can retarget Facebook users, as well as visitors to your website and other social media channels.
4. Offer Exclusive Seasonal Products or Services
Customers will visit your business again if they know there are exclusive, seasonal products or services they can get only at certain times of the year. Take advantage of this slower time to prepare any holiday seasonal products or services.
2501 Interactive is a full-service Multimedia Solutions Provider based out of Lubbock, Texas. We have over 45 years of combined experience and can help you grow your business through advertising and multimedia. Please visit our website or call (806) 748-9317 to learn more. Request a free web analysis report through our website today!